About
We'll show our working.
Most supplement labels are written to be believed rather than checked. An ingredient list with no doses against it. A blend name standing in for a number. A certificate of analysis that exists somewhere, for some batch, if you ask nicely enough.
Elaborate is built the other way round.
Every dose, on the front
Every ingredient is listed with the exact amount per serving and, where one is set, its percentage of the Nutrient Reference Value. Nothing is grouped into a proprietary blend. If a dose is modest, you will be able to see that it is modest and decide for yourself whether it is worth your money. We would rather lose a sale to an informed reader than win one from an uninformed one.
Every batch, published
Each bottle carries a batch number. That number resolves to the certificate of analysis for that specific batch: which laboratory ran it, on what date, what they tested for and what they found. Not a representative sample. Not last year's run. The batch in your hand.
Routines, not ingredients
We sell routines rather than single ingredients, because that is how supplements are actually taken: at a time of day, alongside something else, as part of a schedule. Buying a jar of one thing and working out where it fits is the retailer's problem being handed to the customer.
A subscription, not a discount
Subscribing costs the same as buying once. What it gets you is a stack that changes when your requirements change, arriving without you reordering. Swap any product for another at no cost. Change the interval, pause, or stop, from your account. No minimum term, no cancellation fee, no retention call.
Where the evidence is thin
Where the evidence behind an ingredient is genuinely thin, we will say so on the page. That is harder to write than the alternative, and it is the entire point of the business.
Elaborate is a trading name of Elaborate Nutrition Ltd, registered in England and Wales. Company number [PLACEHOLDER]. Registered office: 167–169 Great Portland Street, London, W1W 5PF, United Kingdom.